Brand & design · Latest edition
Your brand should feel the same everywhere
Your logo is only the beginning. A small set of shared choices can connect the website, the words, and the first reply.
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Botify JournalWebsite design · Customer experience · AI reception
Ideas for a better
first impression.
Thoughtful reads for businesses that work with people. Five monthly editions on clearer websites, useful enquiries, and a brand that feels like you.
Earlier editions
Project planning
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A useful first website call starts here
A few honest details about your business make the first conversation more useful than a polished presentation.
Customer experience
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Make the first enquiry easier to answer
Small decisions about wording, forms, and follow-up can make getting in touch simpler for everyone.
Customer conversations
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Prepare your AI receptionist for real questions
Better answers begin with better business information. Here is what to prepare before configuring an assistant.
Website essentials
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What your business website really needs
The pages, information, and contact routes that help a service-business website earn its place.
May–September 2026 edition labels organise this collection. Articles prepared on 3 October 2026.