Describe the business, not just the website
Tell us what you do, who you serve, and how people usually reach you. Explain whether work starts with a call, an appointment, or a longer enquiry. This helps us design around your actual next step instead of assuming you need an online store.
If something is not working, bring an example. “Customers keep asking where we work” is more useful than “the site needs to be better.” The aim is to understand the friction, not arrive with the answer already decided.
Bring the identity you already have
Share your current logo, brand colours, website link, and any approved photos or illustrations. Tell us what you want to keep and what feels out of date. An existing brand can guide the new site without being replaced.
Examples of websites you like can help, especially when you explain the specific reason: clearer wording, better spacing, or a useful way to present a service. We use those references to understand your preferences, not copy another company’s identity or claims.
Gather the practical details
A short list of services and the questions customers ask most often is a good start. Include your service area, hours, preferred contact method, and any existing booking link. If you need an AI receptionist, mention your phone, calendar, and CRM setup too.
- What information should a visitor understand before contacting you?
- What should an enquiry contain to help your team respond?
- Who approves the wording and design?
- Who will keep business information current after launch?
Ask about scope before you commit
Discuss the pages, content responsibilities, included revisions, ongoing support, and any integrations. If you have a preferred launch date, share it early; the timeline needs to account for review and the assets you can provide.
Botify lists Business Website at $100 per month and AI Receptionist at $500 per month. Use the pricing page to review the inclusions, then ask how the plan fits your requirements. Additional work and service terms should be agreed before the project starts.
Leave with a clear next step
Bring a short list of priorities rather than a finished specification. The first call is a chance to understand the fit, ask questions, and identify what information is still needed. You should know what is being proposed and what happens next, rather than feel pushed into a checkout.
Read how we work for the project stages, or prepare an email enquiry if you would rather start in writing. The contact form prepares a draft for you to review and send from your own email app.